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Muriel Lotto, Founder of Pivot Marketing, on Future Marketing Trends and Global CMO Changing Role

As a senior marketing executive & thought leader, Muriel Lotto solves business problems through the power of marketing to deliver sustainable growth for DTC & B2B companies. 
She is a full-funnel, full-stack performance and growth marketer with a holistic view of customer acquisition & retention. Over the years, Muriel has honed her talent for weaving together compelling stories and performance marketing to drive business outcomes by leveraging deep analytical skills to measure success. 
Muriel’s superpower is understanding and interpreting data, turning insights into actions that drive profitable and efficient growth. 

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meet your host

Alex Romanovich is the founder/CEO of GlobalEdgeMarkets (formerly Social2B), specializing in ABM (Account Based Marketing), Sales Enablement, Marketing Stack Implementation, and Content Marketing Execution. He is also an Advisory Board Member, and active participant in, TheCMOClub.com which includes nearly 800+ peer Chief Marketing Officers representing Fortune 1000 brands in the USA and Europe.

His career history in international business development, management consulting, and product management with companies such as IBM, Silicon Graphics (SGI), Bertelsmann AG (Globally), EPAM Systems, Circles/American Express, and Global Advertising Strategies are marked by sales growth, successful new product launches, and innovative client acquisition strategies within Healthcare, Hospitality/Tourism, Financial Services, Media, Publishing, Software, and Professional Services segments.