Michael Casey: Developer and Inventor on How to Design a Billion Dollar Product

Developed, patented, and commercialized 100+ various exercise innovations. Executive Producer of over 50 long-form direct response commercials and international ad campaigns. Facebook targeting and product specialist whose signature marketing plan Facebook2Amazon™ has helped brands globally increase online sales. His ads and campaigns have aired in 121+ worldwide markets, with sales exceeding $3 billion. Created some of the Direct Response’s most prominent global hits, including Ab Roller Plus, Ab Doer, Ab King Pro, and his latest billion-dollar product, the Ab Circle Pro.

Has spent over 30 years in China developing products and setting up new factories for the direct response and global retail markets. Featured speaker at major universities in China and the U.S. on the details of skills needed to create your product from concept to consumer for a worldwide audience.

In 2017 ventured into the tech space by merging his global affiliate network with ai/machine learning in the mobile app space and created 8dates., the world’s first dating app that takes over after the match and recommends events and activities. Approved by Apple and currently launched in the App Store.

His current role is acting CEO of 8dates and board chair of Ab Winner, LLC, his global fitness company that just launched TOTAL10™ and Fit Swing Pro™ exercise innovations utilizing his trademarked Facebook2Amazon™ marketing technique.

TED speaker on “How to Design a Billion Dollar Product” with a book of the same title due out in early 2020.

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meet your host

Alex Romanovich is the founder/CEO of GlobalEdgeMarkets (formerly Social2B), specializing in ABM (Account Based Marketing), Sales Enablement, Marketing Stack Implementation, and Content Marketing Execution. He is also an Advisory Board Member, and active participant in, TheCMOClub.com which includes nearly 800+ peer Chief Marketing Officers representing Fortune 1000 brands in the USA and Europe.

His career history in international business development, management consulting, and product management with companies such as IBM, Silicon Graphics (SGI), Bertelsmann AG (Globally), EPAM Systems, Circles/American Express, and Global Advertising Strategies are marked by sales growth, successful new product launches, and innovative client acquisition strategies within Healthcare, Hospitality/Tourism, Financial Services, Media, Publishing, Software, and Professional Services segments.