Kate Gaffin: A Lifelong Entrepreneur on Making Selling Comfortable and Moving to Bali

In this episode of Global Edge Talk we’re joined by the wonderful Kate Gaffin!

Do you ever feel like selling what you do is the hardest part of what you do? Or that you are constantly in ‘chase’ mode to get prospects to say ‘yes?’

And, if you do feel like this, you know how discouraging and draining it is. This is is where I come in. I train Coaches, Consultants and Experts how to make selling more comfortable, more conversational, more enjoyable. This then has them making much higher revenues as more deals get signed.

I do this by not only training on the basics but by training on the Human element of selling, a side so often overlooked. When you understand the emotional reasons why people not only want to buy, but want to buy from you, your business will be transformed.

Now a little more about me and my own.

I am a lifelong entrepreneur having worked across many different industries and with clients as diverse as The British Consulate, The National Army Guard, Nordstrom, Institute of Integrative Nutrition, and MTV. And I’ve been featured on Fox News in a story called ‘Networking From the Heart’ and quoted in the Wall Street Journal.

Not one needing to ‘know it all’ before beginning a new venture, I have stepped into many areas, creating businesses from scratch while always placing a premium focus on the ‘customer/client experience’ with my products and services. One of my favorite businesses was a company called Beautiful Futures, a children’s merchandising concept celebrating my belief that ‘Everything is Possible.’ Beautiful Futures was sold in high end boutiques and prestigious museums across North America and Asia and had a steady stream of online customers across the globe.

Currently, I focus on Entrepreneurial Community Building and I am gearing up to launch a new online membership community with an offline component. This community will be inspiring, juicy, slightly irreverent and one where a lot of amazing alliances will be created.

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meet your host

Alex Romanovich is the founder/CEO of GlobalEdgeMarkets (formerly Social2B), specializing in ABM (Account Based Marketing), Sales Enablement, Marketing Stack Implementation, and Content Marketing Execution. He is also an Advisory Board Member, and active participant in, TheCMOClub.com which includes nearly 800+ peer Chief Marketing Officers representing Fortune 1000 brands in the USA and Europe.

His career history in international business development, management consulting, and product management with companies such as IBM, Silicon Graphics (SGI), Bertelsmann AG (Globally), EPAM Systems, Circles/American Express, and Global Advertising Strategies are marked by sales growth, successful new product launches, and innovative client acquisition strategies within Healthcare, Hospitality/Tourism, Financial Services, Media, Publishing, Software, and Professional Services segments.