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Dr. Nikolaos Dimitriadis on Neuroscience and Behavioral Psychology | GlobalEdgeTalk
Dr. Nikolaos Dimitriadis on Neuroscience and Behavioral Psychology

Dr. Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” (now in its 2nd edition) and “Advanced Marketing Management: Principles, Skills and Tools”, both for Kogan Page London.

He spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication, he is a certified NeuroMarketer and he lectured at the NeuroMarketing Manager Program at Hamburg Media School. He is a highly sought-after speaker and consultant, teaching regularly in MBA and corporate programs around the world.

He was voted by the students the best lecturer at the MBA program of the Sheffield University Management School in the UK. Dr. Dimitriadis has studied more than 5,000 brains in 25 countries for neuromarketing, neuroHR and academic purposes. He has worked with major brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, T-Mobile, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Microsoft, CISCO, SAP, VMware, Emirates NBD, Raiffeisen Bank, Societe Generale, Credit Agricole, Rauch, Teekanne, USAID and others. He is the Head of Neuro Consulting Services at OptimalHRGroup, offering neuro-research, neuro-advisory and neuro-training services.

In 2017 he co-founded a cutting edge applied neuroscience startup, Trizma Neuro. He is also the Country Manager for Serbia for The University of Sheffield International Faculty, City College. Dr. Nikolaos Dimitriadis is a strong advocate of brain-based solutions to business challenges.

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His career history in international business development, management consulting, and product management with companies such as IBM, Silicon Graphics (SGI), Bertelsmann AG (Globally), EPAM Systems, Circles/American Express, and Global Advertising Strategies are marked by sales growth, successful new product launches, and innovative client acquisition strategies within Healthcare, Hospitality/Tourism, Financial Services, Media, Publishing, Software, and Professional Services segments.