David Berkowitz is the principal of the Serial Marketer consultancy where he generates demand for growth-mode B2B startups. Prior roles include running marketing for video production marketplace Storyhunter, leading strategy at social listening firm Sysomos, serving as CMO of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i.
He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at 350 events globally. Beyond consulting, he publishes the Serial Marketer Weekly newsletter and runs the 2,000-member Serial Marketers community on Slack.
Build your network before you need to activate it, always figuring out the value you can provide before the value you can get.