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Audra Shallal: Global Entrepreneur, Former Ballet Dancer and Fencer on Angel Investing and Working with Startups | GlobalEdgeTalk
Audra Shallal: Global Entrepreneur, Former Ballet Dancer and Fencer on Angel Investing and Working with Startups

A trilingual (English, French, Italian) American national and French Resident received her International Business and International Economics degrees from the American University of Paris (AUP), her MBA at Ecole Nationale des Ponts et Chaussées (ENPC) and her DEA degree in Strategic Management at the Sorbonne. Currently founder and Managing Director of an International Strategic Management Firm, Audra maintains two streams of specialization: Entrepreneurship-Business Planning and Luxury Goods. She has over ten years of experience in strategic management, business development, business and marketing plans, and product development in a wide range of industry sectors.

She consults for international organizations such as OECD, UNEP and UNESCO, gives conferences and teaches undergraduate, graduate, and doctoral courses on Entrepreneurship & Business Plan Development, Entrepreneurial Leadership, Entrepreneurial Finance and Strategic Creativity to the Grandes Ecoles such as ENPC, ENSCP, ParisTech. Audra has played a key role in launching the Enterprise Financing Network within the MENA – OECD Investment Programme which creates a unique platform to connect entrepreneurs, financiers (business angels, private equity, venture capital, etc.) research bodies and policymakers in order to improve the conditions for financing entrepreneurship thus bridging the equity gap.

Audra is past Vice-President of the Femmes Business Angels and currently serves on the Board of the American Club of Paris as Vice-president and the Executive Board of the MENA-OECD Enterprise Financing Network. She manages entrepreneurship programs using a unique interactive pedagogical approach to the steps taken in creating a business plan and pitching to potential investors and participates on a number of business plan competitions annually as a jury member worldwide. Besides being involved in the promotion of Women Entrepreneurs, she is increasing greater awareness for Women Business Angels in the MENA region.

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Alex Romanovich is the founder/CEO of GlobalEdgeMarkets (formerly Social2B), specializing in ABM (Account Based Marketing), Sales Enablement, Marketing Stack Implementation, and Content Marketing Execution. He is also an Advisory Board Member, and active participant in, TheCMOClub.com which includes nearly 800+ peer Chief Marketing Officers representing Fortune 1000 brands in the USA and Europe.

His career history in international business development, management consulting, and product management with companies such as IBM, Silicon Graphics (SGI), Bertelsmann AG (Globally), EPAM Systems, Circles/American Express, and Global Advertising Strategies are marked by sales growth, successful new product launches, and innovative client acquisition strategies within Healthcare, Hospitality/Tourism, Financial Services, Media, Publishing, Software, and Professional Services segments.